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The prospect of choosing a wrinkle cream can be a daunting task. There are many choices at the drugstore, and even the grocery store has a large selection. You see offers for wrinkle creams that are only available online, or hear your friend talking about how much she loves the product she orders through one of those network marketing organizations. Should finding the right product for you be left to chance?

Wrinkle cream manufacturers all make similar claims about their products. It reduces fine lines, delays signs of aging, and makes you look younger, all within a relatively short period of time. Advertisersa marketing copy doesnat provide any helpful guidance.

Then there’s word of mouth. This approach seems more promising, since you are at least hearing from people who have tried the product. If they say it works, they are basing it on personal experience. Ideally, they would be people you trust, so you can believe in their endorsement.

But then, how many people do you know who fit the bill? There are so many products out there, you may have to look hard for someone whoas tried the one youare interested in. And then thereas the problem of different skin types; what works for one person might not work for you.

Is there a solution to this dilemma? Information from scientific studies is usually only disseminated through marketing claims, so you only hear about the studies that showed a particular product to be effective. About other products you may hear no information at all. If only there were a source of independent information!

Over the counter wrinkle creams are usually only tested in a before and after study, where you look for any effect of the treatment. If it were a prescription product, it would also have to be compared to a simple moisturizer to see if it delivered any additional advantage, but this is not done with most drugstore products.

Fortunately, there is some information available about most common anti-wrinkle ingredients. A type of vitamin A known as retinoids, used in some prescription products, has shown promise, and can be found in some drugstore products as well. It has been shown to be effective for many users, though it may take up to a year for the full effect to be seen. Hydroxy acids and antioxidants have also been tested, though they may not be quite as effective.

The benefit of wrinkle creams comes primary from their ability to moisturize and protect the skin, which does not require an expensive product. Rather than paying 200 dollars for a specialized cream, you may wish to try a less expensive option to see if it works for you. Studies have shown that drugstore creams perform very similarly to creams that contain aexclusivea anti-aging ingredients.